Beauty Relaunch with INIKA Organic, The first plastic neutral makeup brand worldwide

Working with brands who are making impact really makes my job so much more fulfilling. Marketing & communications is so much more exciting when there is something special to say.

I love that INIKA Organic is a beauty brand built off the foundation to help women find natural and organic beauty products that are good for them as well as taking action to help the planet as the first beauty brand worldwide to be plastic neutral.

One of INIKA Organic x Pure Planet

It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment. We are proudly leading the way in sustainable beauty, being the first certified plastic neutral makeup brand globally. 90% of our packaging is made from sustainable & reusable materials We have minimised our virgin plastic use by 84%, from 8.1 to 1.3 tonnes. We work with charities to collect and repurpose 4.7 tonnes of plastic in 2022. This plastic is then repurposed and made into fence posts to help rebuild communities effected by flood, fire & drought.

Read more about the brand.

Other things I love about INIKA:

- All products are 100% natural and completely free of synthetics.

- They are the highest certified beauty brand worldwide.

- Now they are the first brand in makeup to be plastic neutral - a huge achievement.

The media launch event was a beautiful event that invited media, influencers and brand friends along to learn more about the relaunch new products, branding and initiatives.